Engen Lubricants comes to Cameroon
Globally connected African oil giant appoints Blessing Petroleum as
official distributor
Friday, 13 January 2012
Engen Petroleum and Blessing Petroleum have jointly announced Blessing
Petroleum’s appointment as the official distributor of Engen’s full range of
lubricants in Cameroon.
Engen Petroleum
Engen Petroleum, a subsidiary of PETRONAS Malaysia, one of the world’s
leading integrated energy companies, is an African energy multinational with
independent operations in 20 sub-Saharan African countries.
Engen Lubricants
Engen manufactures a full range of lubricants under the Engen brand and
blends and fills lubricants under license for PETRONAS Lubricants and
ExxonMobil. The lubricants range to which Blessing Petroleum now has access
includes Engen’s automotive oils for petrol and diesel engines, universal
tractor oils, gear and transmission oils, industrial oils, marine oils,
greases and utility products such as brake fluids.
Kamil de Villiers, business development manager for Engen Petroleum’s
International Business Division, notes that Engen has built up
globally-competitive product development expertise over the years, through
the relationships its parent company PETRONAS has with leading global
original equipment manufacturers in the automotive sector.
In addition, it has gathered extensive regional know-how in the development
of product lines that can withstand harsh African operating conditions.
“With this arrangement we undertake to bring a full range of our products
suitable for local conditions to Cameroon,” he says.
Outstanding reputation
“Blessing Petroleum was appointed as our partner because of their
outstanding reputation, extensive lubricants knowledge in management, and
their passion and commitment to developing the Engen brand,” says de
Villiers. He says Engen and Blessing Petroleum share a similar corporate
culture of doing business with integrity and honesty, whilst believing in
delivering outstanding service and putting the customer first.
Paul Dengoue, managing director of Blessing Petroleum, comments that “as a
young and growing Cameroonian company, Blessing Petroleum is proud and
honoured to have been appointed. We thank the Engen team, for their support,
professionalism and speed in concluding this agreement.”
Dengoue goes on to say the opportunity will allow Blessing Petroleum to
confirm its status as a professional and agile team, able to offer a full
range of products, fuels and now lubricants to meet local customers’ needs.
He says the Blessing Petroleum team relishes the challenge of establishing
Engen as one of the preferred brands in the mind of the Cameroon customers.
Distribution capacity
Blessing Petroleum operates an expanding network of retail sites in
Cameroon. The company has a strong local market position in the supply of
fuels to the commercial stream.
Its head office is based in Douala, with representation in Yaounde, Limbé,
Buea and Bafoussam.
Engen lubricants will be available in Cameroon from the middle of December
2011.